I make complex products feel simple.
I'm Paul, a product designer in Cambridge, UK, with nearly 20 years in UX. At Gearset, a DevOps platform for Salesforce teams, I turn complex, technical workflows into tools people can use with confidence, working with Claude from the first customer call to the working prototype.
- 19+ yrs
- In UX, since 2007
- 7+ yrs
- Designing across the Gearset platform
- Prototype in code
- Working prototypes on Gearset's design system, built with Claude before engineering starts
Case studies
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Close to customers, prototyping in code.
I'm a product designer with nearly 20 years in UX. At Gearset, a DevOps platform for Salesforce teams, I turn complex, technical workflows into tools people can use with confidence.
I stay close to customers, prototype in code, and bring product, engineering and sales round a shared plan. I ground product decisions in customer evidence, working through sales and customer success call transcripts with Claude for pain points, and turning them into journey maps and research briefs.
Lately I've also been working on a new kind of user: the AI coding agents developers now build through, and what Gearset should look like inside them. I came to UX from digital marketing and a business degree.
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Research
User research, usability testing, card sorting, qualitative and quantitative research, call transcript synthesis, A/B testing and web analytics.
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Design
Interaction design, information architecture, prototyping in HTML and CSS, UI and visual design, flows and storyboards, and copywriting.
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Leading
Workshop facilitation, cross-functional teams, jobs-to-be-done, mentoring and presenting.
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Tools
Claude, HTML, CSS, Photoshop, Illustrator and Google Analytics.
From marketing to product design
Nearly 20 years in UX: freelance, then in-house at WINTEC, MYOB and Trade Me, and since 2019 at Gearset.
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Feb 2019 – Present
Product Designer (L4)
Gearset · Cambridge, UK
- Design across the platform, including deployments, comparisons, sandbox management and test data seeding.
- Ground product decisions in customer evidence: analyse sales and customer success calls for pain points and churn risk, and turn them into journey maps and research briefs.
- Build interactive HTML prototypes on Gearset's design system to test ideas before engineering starts, such as sandbox management blueprints and a sandbox refresh restore feature.
- Facilitate design workshops and use jobs-to-be-done to frame problems with product and engineering.
- Work beyond the product: demand research and positioning for Gearset's MCP server, competitive battlecards for sales, and animated product mockups for marketing.
- Use AI tools day to day to speed up research synthesis and prototyping.
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Nov 2017 – Feb 2019
Senior UX Designer
Trade Me
New Zealand's online marketplace and classifieds site.
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May 2014 – Nov 2017
Senior UX Designer
MYOB
Joined as UX Designer in 2014 and promoted to Senior UX Designer in 2017.
- Lead UX designer for the enterprise division's cloud business product, covering sales, finance, CRM, HR, logistics and IT.
- Ran card-sorting studies with partners in Norway and Sweden to improve the product's usability, published as an Optimal Workshop case study (2015).
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Apr 2012 – May 2014
UX / CX Designer
WINTEC
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Apr 2007 – Mar 2012
Freelance UX/UI Designer
Self-employed
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Feb 2005 – Mar 2007
Digital Marketer / Designer
ABE
Certifications, education and training
Certifications
Education
- Bachelor of Business Studies Massey University · Marketing, e-commerce and management
Publication
- MYOB case study Card-sorting research to improve a cloud enterprise product
From a colleague
“Good listener and a great advisor.”
Training
- Agile and Scrum
- The Confident Speaker
Let's talk about what we could build together.
The quickest way to reach me is by email. I'm also on LinkedIn.